Saturday 28 October 2017
Underprivileged children supported by Mukul Madhav Foundation get to meet the star cast of Golmaal Again
October 27th 2017: Mukul Madhav Foundation, the CSR arm of Finolex Industries Limited, arranged an interactive session between underprivileged children from Samajik Vikas Kendra Social Development Centre, Malad, Mumbai – an NGO selflessly working for the overall development of underprivileged slum/street dwelling children from Mumbai since 12 years, and the team of Golmaal Again -Rohit Shetty, Tabu, Parineeti Chopra, Arshad Warsi, Shreyas Talpade, Tusshar Kapoor, Kunal Khemu, who were the star attraction during the event. The talented star cast were able to empower and enlighten the children through their acting journeys during the interactive session and created a special memory for the kids with a photo op.
These 20 children met with the actors amid much fanfare, as the MMF team along with Finolex team transported the excited kids from the institution to the venue. The children were able to have an insightful conversation with the actors, who helped them realise that their dreams can become a reality in this life. Besides, providing a perennial hope to the children, the MMF stands greatly for enhancing the healthcare and social welfare of children across districts.
On the occasion, Ms. Ritu Chhabria, Director- Finolex Industries Ltd. and Managing Trustee- Mukul Madhav Foundation said, “I am really glad and thankful to the stars for turning up and meeting these wonderful kids. MMF has been associated with Samajik Vikas Kendra Social Development Centre for a long time now and it was definitely a moment of joy for these kids to meet the stars and spend an evening with them. This would not have been possible without the support of Finolex Industries who made these kids meet their favorite actors. My heartfelt thanks to them.”
Speaking on the occasion, Mr. Rohit Shetty said; “It is a great pleasure to see the excitement and enthusiasm of the children to meet their favorite actors. This initiative has surely helped to uplift the spirits of the actors alike the children. These naughty kids have certainly shared a lot of positive energy with their undying spirit and energy. We will go back with a lot of positive memories of the event. I also thank Mukul Madhav Foundation for giving us this opportunity and appreciate their commitment and work being done for these children.”
About Mukul Madhav Foundation
Finolex Industries Limited (FIL) implements all its CSR activities through its CSR partner Mukul Madhav Foundation (MMF). MMF was registered as a public charitable trust in 1999, and has since, been working to provide assistance to needy individuals especially in the areas of Education, Healthcare and Social Welfare. In 2008, along with Finolex Industries, they set up an English medium school, Mukul Madhav Vidyalaya, in the interior village of Golap, Ratnagiri. Today, nearly 600 students receive quality education there at extremely subsidized costs. By spreading more hope and happiness and leaving its noble footprints in every possible walk of life, MMF has brought smiles on a million faces and seeks to do so for many generations to come.
Friday 27 October 2017
Awestruck! When the ‘Tree of Light’ was launched
Three youngsters, Anvam Nagpal, 17, R Siddharth, 24,and Anvika Nagpal, 12 came together to
create ‘Árbol de la Luz’ (Spanish for Tree of Light) – an esoteric sculpture,
unifying the elegance of glass and the brilliance of light. A unique
representation of one of nature’s great marvels, created by utilizing used
glass bottles and different lights and other materials. Who knew recycling
could be so much fun?
Àrbol
de la Luz was unveiled in all its glory at an intimate but dazzling ceremony on
Saturday, 30th Sep ’17. The triumph of light (over darkness)
blended perfectly with the festival of Dussera, and its enduring theme of the
victory of good over evil
Padma
Bhushan, Dr. S.B. Mujumdar, Founder and President of Symbiosis Group of
Institutes, did the honour of unveiling and was effusive in his praise, fascinated
at how the youngsters had managed to meticulously craft something so towering
and impressive. “I was told you have to see it to believe it”, he told the
audience, smiling, “and I have to agree, that it’s true”, complimenting the
youthful artists. He felt that the “Elegance of glass and the brilliance of
light” was an apt descriptor of the sculpture.
Audience
reactions, especially from the other youngsters present at the event, went a
step ahead in their praise. Guests were especially curious about the
details behind the tree, marveling that it took five months for the nine feet
tall structure, weighing over a tonne, incorporating over a 100 bottles, 250
lights, to come to life. The symbolic fruits, each delightfully wrapped in
strands of light, attracted
the most attention.
“It is
exquisitely crafted”, “The tree itself is a treat to the eyes and I am
extremely happy for Anvam, Anvika and Siddharth”, are some of the compliments
showered on them.
The
broader context also struck a chord with the environmentally aware younger lot.
“It is a representation of the need for recycling and how aware our young
generation is of this fact. The tree, made from glass bottles and intertwined
with various lights, is an essence of nature we are trying hard to bring back”,
said one.
“A
bright event literally and figuratively portraying today’s eco-friendly world
in one structure”, remarked another. It was left to another student to sum it
up perfectly.
“The tree stood for strength
and integrity, emanating beams of light that radiated nothing but positivity
and hope around it.”, she said. “ It was fascinating how something so powerful,
profound and beautiful can be displayed through something so simple like a
bottle !”
The
memorable evening concluded with a sizzling musical performance by Anvam
(violin) and Anvika (keyboard and vocals).
For
more details, please contact :
Apurv
Nagpal on 8237000018 or email apurvnagpal@hotmail.com
Thursday 26 October 2017
Pune based Shweta Shah launches her Debut Novel “I Wear the Smile You Gave”
Pune, October 2017: Shweta Shah, an IT professional from
Pune recently launched her debut novel “I Wear the Smile You Gave” at
Crossword, Phoenix Market City. The novel is based on the tragic love story of
Friendship, Love and Duty and is inspired by real-life instances of the male
lead character in the book. Filmmaker and Social Activist Yuvraj Shah was
present as the Chief Guest during the event.
Published through Blue Rose Publishers, the book is now
available online on Amazon, Flipkart, Shop Clues, Book Adda (Sapna Online),
Blue Rose Publishers along with most of the major offline stores across India.
Writing has always come naturally to Shweta and as per what she says, it's in
her genes. Her inspiration is her dad. She is currently working on her second
upcoming novel. Having studied Computers as the main stream of education, she
is a German language specialist and had been working in IT field since past 8 years.
She has received many rewards and recognition for her contribution in her
projects not only in India but also in Germany and Philippines.
She is also a Reiki
master teacher having hands on different modalities. Speaking on the occasion,
Yuvraj Shah, Social Activist and Filmmaker, said, “Shweta’s book is an
inspirational read for the young generation. Not only does it show us the
beauty of Love, Family and Friendship but also teaches us the importance of
Honour and Duty towards one’s country. I congratulate Shweta for making this
book a successful venture towards entertaining the youth while also educating
them on moral values.” Talking about her book, Shweta Shah says, “My book ‘I
Wear The Smile You Gave’ is inspired by real-life instances of the male character
of the book.
It is the struggle of
Love and Friendship between the three characters. She further explains,
“Ajeet’s infatuation with Aditi and love interests in Sumi defines the plot.
While Ajeet to prove his worth to his dad, joins the army, he chose family,
duty and honour over love. The story takes turn to a bitter tragedy which
connects all the three main characters years later changing their loves
forever.” Sagar Azad, Founder, Champ Reader’s Association, says, “Our
organization has always worked with new authors towards introducing them in the
Literature Industry.
We feel glad to have introduced Shweta and her book to
readers who will definitely take an interest in her venture due to the
interesting plot and her creative style of writing.”
Bollywood actresses Vidya Balan and Dia Mirza inaugurate two super stores of Al Adil in Dubai
Dubai, 16 October 2017 : ' Masalaking' Dr. Dhananjay (Jay) Datar, Chairman & Managing Director, under whose dynamic leadership
has seen the 'Al
Adil Group’ flourish, opened
two more super stores in Dubai recently. The group now has a chain of a total
of 38 superstores in the Gulf region. The 37th store of ' Al
Adil Trading Company ' has been started at Beirut Street in the
Central Colony of Al Quasis, Dubai, which was inaugurated at the hands
of actress Dae Mirza, while the 38th store opened in Al Barsha area, which was
inaugurated by actress Vidya Balan. Both these grand ceremonies
were hosted by Dr. Dhananjay Datar and his
family, and witnessed a large
number of Indian community gracing the
inaugurations in
Dubai.
Speaking on the
oacssion, Al
Adil Group's Finance Director, Vandana Datar said, "Dia
Mirza and Vidya Balan are not only talented actresses but are also a true representation of Indian woman. Due to their diverse
and heart-rending performances, they have created their own
strong positions in
the hearts of millions of viewers. And
these same
qualities are also an identity of our
'Al Adil' brand. So it was only appropriate that these two
Bollywood stars inaugurate
the new stores in Dubai. These new stores have been opened keeping in mind the upcoming Diwali festival. To increase the
joy of festive purchases, we have offered up to 50% discount on selected
products atall our stores".
From a small grocery store started by his father in 1984 in Dubai, Al-Adil Group Chairman and Managing
Director Dr. Dhananjay Datar has today transformed it into a global
community of supermarkets, spices, flour mill and an import-export
company. Expressing happiness at reaching this stage of success,
he said, "Al Adei is a brand that has been recognized
for its authenticity, quality and security since its inception. The brand has touched the lives of
multicultural communities of Indians in the Gulf countries. We
never compromised on our ethics and values
in this journey of growth. That's why our company has continued
to flourish despite a worldwide recession. We
owe this to our
customer’s interests and employees' contributions, which is very are
valuable to us".
He further added, "For any industry to succeed,
honesty, hard work and patience are the three most
important rules. I
have often had to listen to the sarcasm that a Maharashtrian does
not have a business acumen, but I firmly believed in the above three rules and worked with complete transparency. The result is that the small business
of a Marathi man has been transformed into a global community. I am
grateful to all my well-wishers who have supported and stood
by me".
"Our group is an important phase of expansion, and
we are investing heavily in digital media to reach out to more customers by
taking a look at the changing times," said Hrishikesh Datar, Director,
Al Adil Trading. “We've just started the Al
Adil online store and got a lot of positive customer responses. That's
why we have changed our online retail business model to stay ahead of the
market. Significantly, both the sales are continuously increasing through
the online and brick &
mortar stores
of Al Adil. It is indicative that our customer class is on the rise. By
the year 2020 we are sure to see a significant increase in the number of online
sales, number of stores and the number of customers".
Al Adil Trading under the able leadership of Dr. Dhananjay Datar, has been instrumental in bringing 9000 Indian products to the UAE. Today,
the network of' Al Adil Group has expanded into 38
supermarkets, in Dubai, Abu Dhabi, Sharjah and Ajman Parties,
and two flour mills and two spice factories,
and
also a branch of Mumbai Export Division in the name of Masala King Exports (India) Pvt. Ltd in Mumbai, India. Al Adil is on an active expansion mode and has recently opened
new outlets in Oman and Bahrain. The company has also diversified into import and
export under the special class establishment with trade lines in the US,
Canada, Tanzania, Kenya, Switzerland, Italy and Eritrea as well as Kuwait, Oman
and the UAE.
Al Adel has made more than 700 food products available
under its popular 'Peacock' brand, which will be further enhanced in
the coming days. Peacock is one of the largest brand of spices covering a wide range of pulses, atta, masalas, spices, sugar,
ghee, pickles, basmati rice, other rice varieties, biscuits, namkheen and many
other products .
Wednesday 25 October 2017
PTron unveils ‘Viki’ Bluetooth sunglasses at just INR 999/- exclusively on LatestOne.com!
Majority of the sales driven by Gen Z and Millennials
Mumbai, 24th October 2017: PTron, one of the most desired mobile accessories brand unveils “Viki”, Bluetooth headphone sunglasses for men & women. PTron brings to you an exciting new product which gives you a sporty look to flaunt by adding a classy touch to it. Through this, PTron broadens its range of headphones in the audio segment and this is in line with PTron’s strategy of continuously innovating and introducing unique products to meet rapidly changing customer needs and demands. As per a report, earphones and headphones market is projected to witness over 5% CAGR from 2017 to 2024 due to the convenience and comfort offered by the technology.
PTron Viki is exclusively available on LatestOne.com priced attractively at just INR 999/-. Such a Bluetooth enabled sunglasses is Ideal for outdoor sports addicts, runners, cyclists, hikers, backpackers to weekend warriors to the less intense, friends and family looking to enjoy and participate in life’s moments.
10,000 pieces of the stylish PTron Viki have already been sold in first three days of pre-launch of which huge number of orders came from South India. A majority of the purchase has been dominated by the youth with 43% of the PTron Viki being purchased by Gen Z and 40% by Millennials. Gen Z youth and Millennials are aware of a tech savvy lifestyle and they prefer online shopping over other daily routines. Gen Z possess an extreme individuality of character and the seamless comfort with online shopping which has led to Gen Z crafting their own idea of ‘MyLuxury’—where supposed brand value is trumped by quality, value and personal excitement based on individual choices and what brands mean to them personally. Hence they are one of the major buyers for this practical, versatile and efficient sunglass with a Bluetooth enabled phone & music support.
Key Features:
ü Fashionable design with foldable eyeglasses
ü Black Polarized lenses which can filter light and protect your eyesight
ü Smart Bluetooth sunglasses, stereo sound, answer calls & listen to music
ü Wire-free communication up to 10 meters from a compatible Bluetooth-enabled smart phone
ü Multi-functional buttons and voice alerts
ü Built-in rechargeable lithium battery, comes with Mini USB cable
Ameen Khwaja, Founder, and CEO of LatestOne.com said, “LatestOne.com is glad to launch PTron Viki. There is no doubt that Viki is a unique product, and we are overwhelmed with the kind of response we have received from our patron consumers. I believe that Viki is an apt accessory for bike riders due to its multi-functionality. I am confident that we will be selling 200,000 pieces of PTron Viki in next 6 months.”
About LatestOne.com
Hyderabad-based LatestOne.com is India’s only e-tailer specialized in tech and mobile accessories such as Bluetooth devices, mobile covers, tablet accessories, cables, power banks, headsets, smart watches, mini android TV, fashion accessories etc. It stocks over 10,000 different products in its inventory and operates through its own fulfillment centers in Delhi and Mumbai. It is owned by Palred Online Technologies Pvt. Ltd (POT) which is a subsidiary of Palred Technologies Ltd (PTL), a listed company on BSE and NSE since 2004.
Monday 23 October 2017
&pictures celebrates #10YearsOfJabWeMet with a special telecast on 26th October at 10:30 AM
A story about selfless love, passion and living your life to the fullest, Jab We Met mesmerized viewers when the film first released in 2007 to packed theatres. Directed by Imtiaz Ali, the film stormed the box office and emerged as a blockbuster within a couple of days. And it wasn’t long before this Kareena Kapoor and Shahid Kapoor starrer achieved cult status. Now, as the film celebrates the 10 year milestone following its release, &pictures, Naye India Ka Blockbuster Movie Channel, gives viewers the opportunity to relive the Jab We Met experience through Geet (Kareena Kapoor Khan) and Aditya’s (Shahid Kapoor) story on 26th October 2017 at 10:30 AM. Along with Kareena Kapoor Khan and Shahid Kapoor, the film also saw memorable characters like Anshuman (Tarun Arora), Roop (Saumya Tandon), Dada ji (Dara Singh), and many more.
Director Imtiaz Ali says, “When making a movie you try to do your best, you write your best, you try to make it as natural and fun. But one thing I have realized is that if you put artificiality in a film and try to make it spicy, for that moment, those things start looking very redundant very soon. Keeping it pure is very essential in order for it to be remembered. The movie is about positivity; it gives you hope, makes you smile, especially that part when Kareena Kapoor, on the terrace of her building, tells Shahid, “Life is a game. Let’s enjoy it. Getting stressed about it doesn’t make it easier”. I think that was the icing on the cake in the film. I feel elated that people love the simplicity of the movie. It is not the usual love story where the boy meets girl and they fall in love. You can relive the magic of Jab We Met on 26th October on &pictures SD at 10:30AM and &pictures HD at 8PM.”
Actor Saumya Tandon who essayed the role of Geet’s sister, Roop, recollects, “Jab We Met was my first film. I remember I was called to the Ashtavinayak office and I met director Imtiaz Ali. I was not sure about doing a small role in Jab We Met. Imtiaz gave me the film script and asked me to read Geet’s dialogues and he read Aditya’s lines. We were reading aloud and, as I read along, I almost got swept into the scenes. The dialogues were so endearing the script was so fresh that I fell in love with it. By the end of the reading session totally charmed by Imtiaz and the script of ‘Jab We Met’. I’d decided in my head I will be a part of this.”
The story of a miserable business tycoon, Aditya, Jab We Met follows his life when he chances upon a chirpy and overly enthusiastic Geet during a train ride. Their paths continue to cross, to the extent that Aditya finds himself in charge of ensuring that Geet reaches her family in Bhatinda safely. Along the way, Geet showcases the happy-go-lucky side to her personality which teaches Aditya many life lessons which help him to build a strong future. But life, for Geet, comes to a stumbling halt when after eloping to Manali to meet the love of her life Anshuman (Tarun Arora), she finds herself lonely and heartbroken.
What went wrong in Geet’s fun-filled life? Will Aditya be able to rescue her?
~ Celebrate #10YearsOfJabWeMet as the film airs on &pictures at 10:30 AM on 26th October 2017! Sunday 22 October 2017
History created as AKEC’s Student Batch clears Russian Government Entrance Exam before departing for MBBS studies in Baltic Federal Campus
The 2017-18
A.K.Educational Consultants (AKEC) student batch for studying MBBS in Russia,
gathered on 01st October 2017 for the Pre Departure Student
Parent meet in Sheraton Grand, Pune. The student batch left to study MBBS in
Immanuel Kant Baltic Federal University, Russia. The parents & students
were welcomed by Dr.Amit Kamle & Pornima Kamle. The guest of honour was
Dr.Ravindrasing Pardeshi, Principal Fergusson College Pune. The highlight of
the ceremony was this is the first Indian batch which cleared Russian
Government entrance exam in Chemistry and Biology before they were accepted in
the Immanuel Kant Baltic Federal University campus of Kaliningrad. The toppers
in the entrance exam were Ms.Shamika Murudkar of Pune and Ms.Shivani
Khandalikar of Mumbai. The students were provided with Indian books for their
personal reading by A.K.Educational Consultants.
The students
pledged to be good and noble doctors during the Hippocratic Oath Ceremony.
Dr.Amit Kamle, Director A.K.Educational Consultants addressed the parents and
students and guided them about travelling tips, safety and security in the city
and University premises, registration & visa regulations, syllabus &
curriculum, exams, vacations, conduct & responsibility of parents,
students. Dr.Kamle said, “India needs Quality & Efficient Doctors from
Russia. I am glad that the Immanuel Kant Baltic Federal University is focusing
on recruiting only meritorious Indian students in their developed campus. It is
the need of the hour to enrol only meritorious Indian students” . After the
address Dr.Kamle interacted with parents and students to solve their queries.
“The concept of
testing the child’s knowledge and potential before accepting the students is a
very good initiative by the Russian Federal Universities, because major
countries offering MBBS course are without entrance exams and students find it
difficult to clear MCI Screening after returning”, said Dr.Shirish Murudkar
father of Ms.Shamika Murudkar.
“I am very happy to attend the Summit. As a parent, I am satisfied to get
associated with a visionary person like Dr.Amit Kamle and with the good
professional, caring and human attitude of A.K.E.C as a family”, said Mr.Shyam
Khandalikar father of Ms.Shivani Khandalikar.
Saturday 21 October 2017
Nitrro Wellness & Fitness Hub – Pune’s 1st Premium Fitness Centre launched at Kalyani Nagar
· Equipped with an international standard
professional size MMA Kick Boxing Ring
· An unique functional training equipment on which
more than 220 type of body weight workouts can be performed
· Free sponsorships of facility and supplements to
physically challenged and handicapped fitness athletes
On 30th September 2017, all roads
were leading to just one destination – the launch of Nitrro Wellness &
Fitness Hub, Pune’s largest and most premium fitness hub at Kalyani Nagar,
which was inaugurated at the hands of Chief Guest Atul Chordia, Chairman, Panchshil Group.
Nitrro Pune boasts of a full fledged functional
training, strength training, swimming pool and group activities. It has the
latest state-of-art equipments with added safety features, and a team of
trained and certified fitness professionals, including a physio therapist and
nutritionist. Nitrro Wellness & Fitness Hub brings an unique functional
training equipment on which more than 220 type of body weight workouts can be
performed in a dedicated training area. They have also designed an
international standard professional size MMA Kick Boxing Ring, acquired Top end
bikes in their spinning studio, which has a glass rooftop giving a skyline
view, a lounge surrounded by a waterbody. The Wellness Hub has a Health Café’
to grab that delicious, fresh smoothie for post-workout hydration, a Spa &
Salon, and lots more.
This modern fitness center has a signature giant
disco ball sitting inside the gym, in the middle of it all, creating a funky,
club-like vibe. Purple mood lighting exudes both a calm and energized ambience
inside the gym. Nitrro Wellness & Fitness Hub Center employs top of the
line equipment, and over a dozen certified trainers, live DJ’s during cardio
workouts, and a modern gym space to make for a well-rounded fitness
experience.
“Our goal was to just give it more of a rock
star vibe – to create an energetic and trendy look and feel. We want to be
different from what you see in other conventional gyms and clubs. I was against
the idea of having the same boring gym interiors that you see in every other
gym. It’s also a reflection of my inner self – wild, energetic, and
unconventional with the aspiration to be better than my competitors”, says
PrabodhDavkhare, Founder, Nitrro Wellness & Fitness Hub.
Nitrro Fitness is a chain of fitness hubs set up by
Prabodh Davkhare. When he opened Nitrro Fitness in 2012, it was with the sole
intention of imparting holistic training. Today he has two centres in Thane and
one at Breach Candy. Pune becomes the fourth hub and plans are on to set up one
in Nashik soon.
Nitrro is serious fitness in a fun atmosphere. All
their equipment is tailor-made and everything in the gym is customized and
imported from the world’s best, from the interior to the exterior is of the
best quality and brands.Taking the best from different sources shows there is
no compromise on quality, especially when establishing a gym.
“We are different in each and every way, which includes our class of equipment and services. For us, it’s all about the ‘Nitrro Experience’. We are here to revolutionize the fitness industry and perception of what a gym can be. We are unconventional”, smiles Prabodh.
That’s not all – the gym will be providing free
sponsorships of facilty and supplements to physically challenged and
handicapped fitness athletes.
What’s more – on the auspicious occasion of
Dussehra, a very noble initiative was also announced by Prabodh, to
conduct free classes in English and other subjects, to underprivileged kids
every Sunday afternoon for two hours in their parking area. All books, stationery,
etc will be provided by the gym. “This is our humble way of giving back to
society”, sums up Prabodh.
For more details, please visit : www.nitrro.in
Or contact : Tanaaz on +919146776027
Adoption of ‘Phygital’ is the need of the hour: Netcore’s Martech Knowledge Exchange
Digital ad spends in India to grow by 30 per cent in
2017; brands would look at a adopting a full-stack marketing automation
solution
Mumbai, 12th October 2017: Netcore
Solutions, India’s largest marketing automation solutions provider, today
successfully organised the Martech Knowledge Exchange at Hyatt Regency, Mumbai.
The event, which witnessed participation from leading financial services
companies, saw marketing and analytics experts deliberating upon the importance
of marketing automation solutions in increasing RoI, and customer lifetime
value as well as reducing customer acquisition costs.
The line of experts at the event included leading names
of the industry such as Pranav Arora, Principal –
Accenture; Niranjan Kanade, Chief Business Officer- Accretion Marketing,
Netcore Solutions; Dharmesh Sinha, Chief Manager Marketing, Axis Securities;
Kunal Sakariya, Head Customer Analytics & Marketing Analytics, Netcore
Solutions; Molly Kapoor, Head of Marketing, Birla Sun Life and VeerChand
Bothra, CIO, Netcore Solutions.
In his presentation, Niranjan Kanade highlighted that
India is currently experiencing a trend of ‘Consumer Parallelism’ where
consumers adopt multiple avatars on different platforms during different times
of the day. He elucidated upon why attaining an improved customer lifetime
value requires an intuitive platform that helps you understand and engage the
ever-changing customer.
Kanade added marketing automation is an essential and
integral part of accretion marketing strategy of a company. “The digital
advertising spends are expected to bounce back and grow at 30 per cent this
year after a period of diminished growth curve. This growth in advertising and
marketing spends will further fuel the adoption rate of marketing automation in
the country as brands would look at a adopting a full-stack marketing
automation solution rather than the current module-based approach,” he said. He
also mentioned thatlack of skills, system complexity, data quality and
readiness are the biggest challenges the CMOs have highlighted that has been
hindering the implementation of marketing automation solutions.
Giving a crash course the importance of blending
marketing and customer analytics, Kunal Sakaria highlighted that transactional,
behavioural and demographic data summarisation is important for creating a
unified view of the customer.
Echoing Sakaria’s statements, VeerChand Bothra commented,
“How do you engage the ever-changing customer? Financial services in India have
always had to be sold to the customer; it was never a ‘pull-service’.
Therefore, the engagement that a customer has with the brand is not very
frequent. Consequently, cross selling a service or product becomes very
difficult. Unless the customer is engaged on the right channel, at the right
time and with the right type of content, the true customer value always remains
a distant dream. A full-stack solution offering a unified view of the customer
is as much important as is deriving the right insights from the data using
analytics.”
Adding to Bothra’s views, Pranav Arora of Accenture spoke
about the growth of the BFSI sector in the recent times as well as the
importance of adopting a ‘Phygital’ approach to customer engagement by blending
physical and digital to create an ecosystem between the brand and consumer.
Concluding the sessions in her ‘firechat’, Molly Kapoor
spoke about the changing customer mindset and the need for companies to adopt
marketing technology to be enable to meet up to the expectation and demands of
the consumers. She also shared how Birla Sun Life’s has been
taking digital strides in this regards by highlighting its SIP Now (Sabse
Important Plan) website, which helps understanding the customer journey cycle
as well as advising the regular investors as per their financial planning
requirements.
About Netcore Solutions
Netcore is India’s leading Marketing Technology
Company that offers solutions for enterprises that redefine Digital Marketing
& Enterprise Communication. The first and leading Marketing Automation
Solution Provider in India, Netcore was established in 1998 by Mr. Rajesh Jain,
an internet pioneer. Netcore’s Digital Marketing suite includes Promotional and
Transactional Email Marketing, Mobile Marketing and Marketing Automation
solutions. Netcore’s Enterprise Communication suite includes on-premise and on
cloud messaging and archiving solutions.
Netcore serves a strong base of 3000+ enterprises across industry
verticals, like Jet Airways, Thomas Cook, Clear Trip, HDFC, Kotak, Axis Bank,
ICICI Bank, UTI, Facebook, Reliance, Vodafone, Godrej , ITC, OLA, Pfizer, OLX
along with International brands Seek Asia, Tokopedia, Blibli, Standard
Chartered, FCMB, GT Bank and many more. Netcore, with its innovative marketing
technology, delivers 5+ Billion emails a month, creating 7+ Billion Customer
Connects (email/SMS/voice). Netcore is headquartered in Mumbai, India with an
international presence and has an employee base of 450+ spread across 10
strategic locations.
For more
information visit: https://netcore.in/