Wednesday 29 November 2017
Challenging Chawa wins Kallakar Cricket League Season 3
Pune
November 2017:
Kallakar Cricket League concluded
in Pune with team Challenging Chawa taking home the trophy. The captain
if the team was renowned Marathi actor Sanjay Jadhav. Kallakar Cricket League
is one of Pune’s most awaited celebrity cricket league and is brought to you by
Kallakar Factory in association with Four Pillars Event Management Services.
After two
successful and entertaining seasons Four Pillars keeps its promise to
bring together well known faces of the Marathi entertainment industry for the
cricket fans. “We had ensured that all games are as entertaining as the
celebrities work has been. Kallakar Cricket League is a league that all fans
feel close to as they watch they favourite TV celebrities clashing against each
other”, said Sameer Pawani, Director, Four Pillars Event Management
Services.
"A lot of
planning went into conceptualizing ‘Kalla’kar Cricket League. The first season
had celebrities like Mahesh Manjrekar, Swapnil Joshi, Siddhartha Jadhav
among other well known faces. The championship title for the first season was
bagged by Ratnagiri Champions headed by Mr. Siddhartha Jadhav, which showed
promise from the start of the league", said Pankaj Satav of Kallakar Factory.
Season 2 also
was a huge success thanks to the support of the team franchise owners and the
Cricket loving artists. The new additions to the 2nd season were the very
popular Akash Thosar, the love-story champ Prathamesh Parab, the popular
Lord Malhar on TV Devdatta Nage and the bad-dad Suresh Vishwakarma. The
winners of the second season were Thane 11 headed by Mr. Akash Pandharkar.
This season has
celebrities like TV’s most popular wrestler Hardik Joshi, model and actor
Sameer Dharmadhikari, popular actor Sanjay Narvekar, popular comic presenter
and actor Sumeet Raghavan, and shala fame actor Amol Gokhale.
Nehru Stadium
was filled with cricket loving enthusiasts who came to watch their favourite
celebrities play against each other.
Tuesday 28 November 2017
Taxi rides in Pune get simpler with RezurvRide
Pune
- RezurvRide, a new cab aggregator service which safeguards the interests of
customers while incentivising drivers, was launched in the city. The innovative
app offers a vastly better alternative to existing players in the cab
aggregator market by simplifying the process of booking rides and offering over
90 per cent of ride revenue to drivers.
Some of the cutting edge
features offered by the service are
·
Reservation
of ride as per convenience with advance Cab Booking feature both for local and
outstation
·
Option
to mark “Favourite Drivers” based on experience
·
Option
to ride with favourite drivers first
·
Selection
of drivers based on their rating which takes into account cleanliness,etiquette
and timeliness of the drivers
·
Option
for tracking the ride by third parties through GPS for additional security
·
Outstation
rides charged on distance covered and not fixed slabs
·
QR
code enabled to start and stop rides, thus restricting misuse by drivers
·
No
surge pricing
A Driver’s First
approach, which entails incentivising drivers through higher revenue share,
unlike other aggregator services.
The need for cab
aggregators is growing exponentially in India, given the low car penetration
and poor public infrastructure. Research indicates that the cab/taxi demand is
scheduled to grow at a CAGR of 15 per cent till 2020. A recent Soft Bank study
says the app based taxi sector will be worth USD 7 Billion in India (Rs 45000
crore) by 2020.
‘Based on this research
and inspired by the market need for a fully functional cab aggregator that can
effectively address the needs of both customers and drivers, we have decided to
enter the market with a completely transparent product named RezurvRide that
will take the Indian taxi market to the next level,’ said Mrs SeemaMangal,
Director, RezurvRide.
RezurvRide has already
conducted the soft launch and intends to target 8000 cab drivers in Pune by the
end of 2018. 800 drivers have already registered for the RezurvRide service.
Mrs Mangal said, ‘RezurvRide aims to launch in 15 cities by the end of 2018,
with 75,000 drivers on its roster.’ The long term vision is to launch in 51
cities with 141,000 drivers by 2022.
“The system has to change in order to optimize a Millennial’s energy levels and way of thinking”:
Mahratta Chamber of Commerce, Industries & Agriculture
(MCCIA) organized the Leadership in Industry 4.0 conference, in
association with IIM Ahmedabad, at the MCCIA, Pune on 24th November
2017. The conference elicited an overwhelming response with stalwarts from
various industries, members and guests attending the daylong session.
Manasi Kirloskar, Executive
Director & CEO, Kirloskar Systems Ltd. was amongst the key speakers at the
conference.
Her speech
highlighted: “Industry 4.0 is about cyber physical systems, IoT, cloud
computing and cognitive computing that are enhancing automation to create smart
factories. Quantum jump in artificial intelligence, real time communication,
big data, and ubiquitous connectivity are some of the forces driving this
change, which will result in substantial efficiency enhancements and greater
flexibility in manufacturing systems. It will also lower the labor intensity of
manufacturing and require completely newer skill sets. Therefore, Industry 4.0
will also redefine the existing paradigms with low cost of labor and scale of
production no longer remaining the source of competitive advantage”, she
said.
The speech was followed by a
Q&A session moderated by Vandana Saxena Poria, OBE (CEO Get Through
Guides). When asked about her views on how leadership has changed with regard
to millenials, Manasi said, “I think it is important for us to understand that
millennials have been born in the age of instant everything. If we have an
idea, we want it executed that very second. Thanks to technology, we have
everything at our fingertips. Every piece of information can be accessed
instantly. I don’t think that it’s the millennials who have to adapt to the
system anymore. The system has to change in order to optimize a millennial’s
energy levels and way of thinking”.
The dynamic 5th generation
Kirloskar and great granddaughter of S.L. Kirloskar, Manasi carries forward a
150-year-old legacy with intelligence, commitment and style!
Besides Manasi Kirloskar,
some of the other distinguished speakers at this prestigious event were Ishaat
Hussein, Non-Executive Director, Tata Sons and Kishore Jayaraman, President
India & South Asia, Rolls Royce.
Pune Shines at MusiQuest Piano Festival 2017
Pune,
November 2017: The
sixth iteration of the national piano festival/competition MusiQuest concluded
in Pune on November 18 and 19th, 2017. Presented in an informal and
friendly workshop/ masterclass format with unrestricted repertoire
choice, participants had a unique opportunity not only for public
performance but to extend their musical learning experience by receiving
instruction at the piano as well as written adjudications and participation
certificates from an international panel of adjudicators. The emphasis
was on encouragement and positive feedback.
All ages and
musical levels performed within 4 main divisions : Preliminary (Beginner to
Grade 2), Junior (Grades 3 to 5), Intermediate (Grades 6 to 8), Advanced
(Diplomas). The age range of participants was 4 to 64!
The
international adjudication panel included internationally renowned
teachers/pedagogues from the USA
·
Mark
Neiwirth (Advanced)
·
Phyllis
Alpert Lehrer (Intermediate)
·
Timothy
Brown
(Junior)
·
Pierce
Emata (Preliminary)
·
Katherine
& Jeffrey Savage
(Ensemble)
·
Andrew
Linn (Popular Music & Jazz & Composer in Residence)
·
Fred
Karpoff (Technique Expert in Residence)
Additionally,
the adjudicators gave private lessons and piano masterclasses during the festival.
Each of the adjudicators also presented workshops for participants and for the
professional development of the participating teachers. Academy of
Music focuses on enhancing the skills of the students, teachers play an
importannt role in motivation and supporting the students to become successful.
Post
adjudications the adjudicators performed in a spell binding concert on November
18, 2017 and the prize winners’ announcement followed. There was an aura
of expectancy and suspense … followed by celebration and accomplishment!!
A majority of the prize winners were from Pune!!
The top grand
prize being first prize in the Intermediate division (a ND21
piano and a scholarship to the International Institute of Young Musicians) went
to 11 year old Trisham Bepari.
The 2nd prize
in the Intermediate division went to 11 year old Candice Rocha.
She was also awarded a very special prize instituted from this edition of the
festival THE MARY TICKNER PRIZE for the most musical
performance at the Honors Concert. This decision was a unanimous vote of
all the adjudication panel.
The first
prize in the Preliminary Division was awarded to 7 year old Srihita
Gottipati.
The
first prize in the Preliminary Mature Division was awarded to 11 year old
Kaavya Singh.
A majority of
the prizes were won by the students of the Academy of Music, Pune. A
press conference of all the prize winners can be arranged.
The festival
culminated on November 19, 2017 with an Honours recital presenting the winners
in performance and the awards ceremony
This is a
unique festival fostering musical performance, learning and interaction among
budding young talent across the country. MusiQuest 2017 is the sixth edition of
this popular festival. The 2017 festival drew a response of 125
participants and 21 teachers from across the length and breadth of India.
Each of the
divisions (Preliminary, Junior, Intermediate and Advanced) were awarded three
attractive prizes packages including Cash, music Books etc.
Several international music publishers have supported the event with book
prizes. Additionally prizes were awarded for the original composition,
Jazz/Popular categories as well as for ensemble (piano duets, two piano and
concertos).
MusiQuest is a
private non-profit festival and operates solely on the receipt of entry fees
and program advertising and is further supported by The Academy of Music in
Pune and the Framroz Foundation.
Monday 27 November 2017
Daiwa announces the launch of its latest Smart Android TV D32C4S priced at Rs. 15490/-
- Suits Indian Power
Consumption & Indian Cinema Mode
- Box Speakers with 1GB
RAM & 8GB Internal Storage
- A+ Grade Panel which
brings vivid Display
Daiwa
committed to bring the latest technology to India at budgeted prices,
announces the launch of its newest 32inch Smart TV “D32C4S” equipped with a host of functionalities,
impressive pictures and a super slim design, that not only upgrades your living
room but demands to be admired.
Add more vibrant colors
to life with more power, more performance and more beauty at the best budgeted
prices.
Clear and Detailed view: With its display resolution of 1366*768,
the HD ready TV delivers breathtakingly real and immersive viewing
experiences, enhancing colour and contrast for the
crystal-clear view. Enjoy everything with refined image quality.
Whose
Smart now: Delivering
a stable deeply integrated Android support, the TV runs on an optimized
enhanced Dual Core Processor with 1GB RAM + 8GB Internal Storage that brings
the seamless experience because of its quick response time. Giving you easy
access to Internet with built-in WIFI support, the television is pre-loaded
with several apps namely Netflix, You tube etc. The TV also shuts the
applications running in the backdrop when not in use, which not only
frees your RAM but also enhances your TV performance.
Superior
Audio Precision:
Boasting, 2*10W powerful
in-built ‘BOX’ speakers, you can also connect
your LED TV with Sound Bar or AV receiver through HDMI cable with the help of
ARC Function, & play host for
movie nights and cricket matches with friends and family. You also get an option to choose between 5 different music modes to
get clearer, more powerful sound.
Extensive
options for Connectivity: Hosting extensive connectivity options ensures
you surpass smart android TV experience. With 2HDMI, 2USB and CO-AX output port
you can easily connect your media devices for a top notch viewing experience.
In-Built
mouse Remote: Incorporating
pioneering features, the TV is tagged with the remote, with an built-in mouse,
which makes navigating through the Television easier and quicker.
Lastly,
its screen Mirroring Technology enables you to preview the tabs of your phone
in your TV, at one go. Equipped with
several features and energy efficiency programs, the Power saving mode
automatically adjusts the backlight and brightness of your TV, which also helps
reduce the stress and fatigue to your eyes while viewing TV in dim or darker
rooms.
The TV,
made in India comes with an option of 2 Years warranty and is available with
leading online stores with Amazon, Flipkart, Paytm, Shopclues, Snapdeal and
Ebay.
Additionally,
after buy the TV could also be registered on ‘My Daiwa’ service app for
extended warranty and after Sales benefits. It could be downloaded from the
Google Play Store.
Friday 17 November 2017
Miniature Artist Suvigya Sharma awarded by the Asia Book of Records
Felicitated for
making the First 4D Siddhivinayak Ganesha painting gilded in 24 carat gold
Suvigya Sharma, India’s only Miniature
Painting Artist adds another jewel to his crown- gets felicitated with ‘Top 100
Record Holders’ list by the India Book of Records and Asia Book of Records.
The book will be extensively circulated over 26 countries across the World. He has been awarded for making the First 4D
Siddhivinayak Ganesha painting gilded in 24 carat gold at the star studded
mega event 'Indian Record Holders at World Stage' on 12th November,
2017 in New Delhi.
Suvigya is renowned globally for his Miniature paintings,
Tanjore paintings, Fresco work and Portraits. He has recently been in the news
for presenting a painting to our Hon. Prime Minister, Narendra Modi and Vice
President, Venkaiah Naidu. During The
Purpose Tour concert in India, the artist commissioned life-size oil on canvas
portrait for Justin Bieber and presented it to him.
Sharma is the third generation artist and has
commissioned artworks for a majority of industrial & celebrity families in
India and the world including most prominent names like the Ambani Family, Mrs.
Rajshri Birla, Binanis, Singhanias, Burmans, Piramal family, Sachin Tendulkar,
Priyanka Chopra, Rani Mukerji and Kangana Ranaut.
An elated Suvigya Sharma said, “I am really overwhelmed
to have received this award and to get featured with 99 other top milestone
achievers of the Nation. This inspires me to continue working hard towards
nurturing and proliferating miniature art. It is a rare form of art and I
really envisage spreading wings to different parts of the world. With the
success of this record, the next target shall definitely be getting into the
Guinness Book of World Records.”
Suvigya is now focusing on affiliating with the
government to create an art ecosystem for the weaker sections of the society
through training and skill development.
Brandzstorm India Marketing launches Elle handbags collection in India
Brandzstorm India Marketing Pvt. Ltd., in partnership with the Lagardère Active Group (French conglomerate) has launched the ELLE handbags collection in India. The ELLE brand is renowned as the quintessence of French elegance and feminine fashion. The brand brings the unique Parisians’ lifestyle to life through this new ELLE handbags collection made for fashion lovers. The ELLE handbags collection will offer a wide variety of stylish and fashionable bags, reflecting the spirit of the times to appeal to all women.
The ELLE brand also comes with a very positive message and considers women to be actors in society’s evolution. A passion for easy chic and an unshakably positive, can-do attitude are the qualities that ensure modern ELLE Woman always stands out. These handbags are young, vibrant, and stylish; they can have one for all the occasions.
Announcing the launch, Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt. Ltd. says, “We are proud to announce the launch of ELLE collection of stylish and elegant handbags in India. These handbags are deeply feminine, timeless design and extremely popular among the youth globally. We are extremely buoyant on consumer preferences we see great potential for the collections of handbags that are colorful and affordable”.
Currently Brandzstorm Marketing distributes and markets in segments of watches, sunglasses and handbags for brands Swiss Eagle, Gio Collection, Giordano, Pierre Cardin, Superdry, Cross, Fjord and Nuband. The company has forged a strong partnership with all leading multinationals to strengthen its reach in the Indian market. With philosophy for driving brands ahead, Brandzstorm endeavors in offering branded affordable luxury products.
Elle bags will be retailed in leading multi-brand boutiques, shopping malls such as Shoppers Stop, Lifestyle and Central and other independent retail outlets including leading e- commerce sites such as Amazon, Flipkart and Myntra.
Haier India inaugurates First Industrial Park, invests INR 600 Crore
The expanded Haier manufacturing facility in Ranjangaon, Pune will increase domestic production by 322%; and contributing to a boost in employment
New Delhi, November 16, 2017: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 8th Consecutive Year*, today announced the inauguration of its first Industrial Park in the country, at the official inauguration ceremony conducted in the factory premises in Ranjangaon, Pune. With this new development, Haier will be generating 2000 new direct jobs along with 10000 indirect employment opportunities in the ecosystem. The event was presided by the Hon’ble Chief Minister of Maharashtra, Mr. Devendra Fadnavis, Mr. Liang Haishan, Executive President of Haier Group, Mr. Song Yujun, Managing Director, Haier Appliances India and Mr. Eric Braganza, President, Haier Appliances India. To grace the occasion, other dignitaries such as Mr. Zheng Xiyuan, Chinese Consul-General in Mumbai, Mr. Li Baijun, Economic and Commercial Counselor of Chinese Embassy in India and Mr. Wang Shicai, Commercial Counselor at the Consulate General China in Mumbai, were also present at the event.
The ceremony was held to announce the official opening of Haier’s first industrial park in the country in Ranjangaon, Pune. The MoU between Haier Group and the Maharashtra government was signed in the year 2015 in line with Central Government’s ‘Make in India’ initiative, followed by the groundbreaking ceremony in 2016. Haier India has invested a total of INR 600 crores towards the expansion of the facility. With this development, Haier will be more than doubling the production capacity of refrigerator to 1.8 Million units and initiating the production of new categories like, LED televisions, Washing Machines, Water Heaters and Air Conditioners. The industrial park will now enable the brand to manufacture 3.8 million units of the aforementioned products in total.
Along with the increase in production capacity, the establishment of this new facility will also generate employment opportunities in the state of Maharashtra. This will further increase the existing workforce in the factory by adding 2000 new employment opportunities.
In 2015, Haier India won the prestigious ‘Make in India Awards for Excellence’ under the consumer durable category for its contribution to the growth of the country’s economy.
Hon’ble Chief Minister of Maharashtra, Mr. Devendra Fadnavis commented on the occasion, “I’m extremely delighted to see the industrial park ready to start production and I strongly believe that this will have a very positive impact on the industrial investment in the state of Maharashtra. For the state government, an industrial park like Haier’s will offer economies of scale with the development of land and infrastructure. It also helps in industrial development while contributing to generation of employment and creation of social infrastructure.”
Commenting on the occasion, Mr. Liang Haishan, Executive President of Haier Group said, “India has emerged as one of the most important strategic markets of Haier Group. With its enormous market potential, it is necessary for us to continuously invest, deepen the localized three-pronged strategy, increase the responsiveness and meet users’ needs. With Maharashtra being one of the most competitive states in India with its high industrial level and leading economic scale, we’re very optimistic of the collaborative growth and opportunities that will arise from our new industrial park.”
Mr. Song Yujun, Managing Director, Haier India said “India is one of the key markets for Haier and we have been able to grow at a phenomenal pace in the country in the past 13 years. The optimistic year on year growth signifies the potential that lies in the Indian market and hence gives us an opportunity to further expand operations in the country. Thus, this manufacturing facility lays the foundation for the brand to strengthen its presence in India.”
Mr. Eric Braganza, President Haier India added, “The expansion of our existing manufacturing facility in Pune into our first industrial park began in 2015 and today, it is a moment of great pride for us to witness that vision come to fruition. In alignment with the ‘Make in India’ initiative of the central government, we have invested INR 600 crores enabling us to locally manufacture products across all categories. The opening of this factory will not just scale up the production capacity but will also decrease the overall dependence on imports and simultaneously increase exports from India in the near future.”
ABOUT HAIER INDIA
Haier India is a 100 percent subsidiary of Haier Group, a fast growing consumer durables company. Haier is world’s No. 1 brand of Major Appliances* for the 8th consecutive year, as per Euromonitor UK. The company initiated its commercial operations in January 2004 and offers a wide range of products in all of 7 categories like Refrigerators, Wine Cellars, Deep Freezers, Air conditioner, Washing Machines, Water Heaters, Panels (LED/LCD TV’s).
Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. Known for introducing innovative products in India and world, Haier is best remembered for its revolutionary BMR- Bottom Mount Refrigerators, named India’s No.1 BMR Brand, launched in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian consumers.
Haier India Factory
Haier has its 40 acre manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators is upgrading its existing R&D facility for refrigerators by introducing state-of-the-art equipment’s. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators and other lines as well. The Facility will enhance the innovation and production excellence in the country articulating the brand’s philosophy of ‘Inspired Living’. The company will introduce manufacturing operations for new product lines like, washing machines, air conditioners, LED panels, and water heaters. With this development, the company also plans to generate employment opportunities in the state and increase the existing workforce.
ABOUT HAIER GROUP
Founded in 1984, the Haier Group is today the world’s leading brand of major household appliances and is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competence throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
Thursday 16 November 2017
Christmas Cheers with Cake Mixing Ceremony at SSCA with Master Chef Sanjeev Kapoor!
As the festive season gets underway with Christmas and New Year approaching, cake mixing becomes a dedicatory event across India and the World. Cake Mixing is a wonderful event which brings people together in merriment to bake everyone’s favourite exquisite delicacy – The Christmas Cake and the Plum Pudding. Christmas is no convivial without the traditional Christmas cake, and baking is not an easy task… the preparations start months before the big day! This ritual is celebrated and marked for the birth of Jesus Christ, people organise it as an event to spread warmth and joy of the mesmerising festive season of Christmas. Not only Christians but also people from other religions have started celebrating it.
SSCA celebrated ceremonial cake mixing with Master Chef Sanjeev Kapoor, Dr. Vidya Yeravdekar, Pro Chancellor Symbiosis International University, Chef Atul Gokhale, Director Symbiosis School of Culinary Arts and and Chefs and Chef-Students of SSCA on 14th Nov at the state-of-the-art Culinary Labs of Symbiosis School of Culinary Arts at Lavale Campus.
Cake Mixing is a fore token of happiness and well being, it dates back to the 17th century in Europe. The method of Cake mixing consists of dry fruits like raisins, black currants, prunes, glazed dates, cherries, candied oranges peel, nuts like cashew, pistachios and almond, mixed together in wine, spirits, honey and fresh juices. The alcohol is profusely added into all dry nuts and berries along with magic of freshly ground spices.
The ceremony involves tossing all dry ingredients in the liquid mixture till a point where all the dry ingredients are immensely coated with the liquid, which is then steeped for over a month in a dry sealed glass bottle. This mixture requires frequent stirring to make sure that all the nuts are enough nicely steeped in the mixture.
Happy cake mixing to all you cake crazy people out there!
Saturday 11 November 2017
Overwhelming response to Dada J.P. Vaswani’s books at the 5 day Frankfurt Book Fair 2017
Gita Publishing House (GPH) of the Sadhu Vaswani Mission, Pune,
participated in the Frankfurt Book Fair (FBF) this year in October for a 5-day
exhibition. It is the 4th year GPH, spearheaded by Managing Director Ms.
Gulshan Dudani, has been present at this world famous and largest Book Fair.
With each passing year GPH makes a leap in its outreach and inches itself
closer to the goal of a Globally recognized and respected organization. An
organization whose ultimate aim is to shine like the guiding star and lead its
readers to embark on a path of 'Spirituality in Daily Life'. This is also the
title of one of the popular books authored by Dada J. P. Vaswani. GPH is
dedicated solely to spreading Beloved Dada's Message to the world through his
simple writing which carries wisdom of his golden 100 years and beyond.
2017 has been a momentous year
for GPH as Dada J.P. Vaswani enters his Centenary Year. Many foreign language
publishers who had heard about the 100-year-old Spiritual Master's writing,
approached GPH at the fair for Rights, not only to publish books but also for
E-book, digital and audio book distribution rights. Interests were received
from representatives hailing from Israel, France, Czech Republic, Japan,
Ukraine, Holland and Italy. When the whole world's communities have
acknowledged the profound wisdom in Dada's writings, how could the Indian
Publishing Houses not line up too. It was wonderful that most of the Indian
Publishing Houses present at the FBF met with Ms. Dudani and finalized to sign for
Dada's book rights for the new titles to be published in India in the immediate
future. The power and depth in Dada's writing is like the sun's rays which
shine through the thickest clouds to erase the darkness and induce positivity
in the reader's daily life, giving them zest and strength to deal with
challenges, pave way through roadblocks, detangle complicated situations,
overcome hurdles in life and make them into kindred souls.
Since, the Fair was nearing November 25 (celebrated as
International Meatless Day), there were many foreigners who have pledged to
consume only vegetarian food for one day towards supporting the noble cause.
In all it was deemed a
successful Fair for the humble and perseverant GPH with the grace and blessings
of the well-wishers and readers.
Thursday 9 November 2017
Nimesh Dwivedi’s Debut book ‘MARKETING CHRONICLES’ presents a compendium of Global and local marketing insights from the pre-Smartphone and post-Smartphone eras
Consumer
marketing and financial services veteran Nimish Dwivedi has released his first
book ‘Marketing Chonicles’, a compendium of Global and local marketing insights
from the pre-Smartphone and post-Smartphone eras. From
a marketing professional, practitioner and observer, this compendium will be
useful for all students of marketing and practitioners. Filled with concepts
explained through real examples and cases, the book focuses on insights,
interesting concepts and informative observations. The book covers a vast
spectrum of marketing subjects from branding concepts to unique media
strategies to segmentation to the power of measurement and metrics.
The
book released by Notion Press has been created in two parts – Part 1 focuses on
Pre Smart Phone Era insights and Part 2 on Post Smart Phone Era Insights. This
is noteworthy because the entire marketing framework has undergone a tectonic
shift after Smart Phones have become mainstream. All the old rules of branding
do not exist or have got fundamentally recast. The “Chronicles” aspect is also
important as each concept is linked to a particular year and mentions the
brands and campaigns that were relevant during that year. Many of these
memorable campaigns and brands may not be known to a whole new generation.
Few Insights from the
book:
·
Take the evolution of the concept of
conventional “Product Placement” to the evolved “Product Characterization”. Now
think about 1999 –where the most feature rich phone was the “Nokia
Communicator” and movies like The Saint starring Val Kilmer were popular.
Indian audiences could not forget serials like “Wagle Ki Duniya” and a certain
brand whose spokesperson was “Lalitaji.” The entire concept is explained using
these examples which will help new age readers get a glimpse into that era.
·
Another unique concept in a world dominated
by price offs and promotions is that of “Category Catalysts” and how in 2002
brands in various different categories like Gillette, Allen Solly, Add Gel pens
and even Aquafresh toothbrushes became catalysts for their category.
·
Media planning in 2006 when customers were
transforming from ‘passive viewers” to “enabled information seekers” and a
totally different 360 degree view based media strategy that this entailed! Also
what brands like BMW did during these early stages where the internet was about
to become an integral part of our lives
·
The unique theory of “Customer Interaction
Models” which is critical in the post Smartphone era. And how in 2009 Apple had
already started harnessing this concept.
·
During the financial recession of 2009 how
Japanese brands ranging from the 100 Yen Stores to fashion brands like Uniqlo
harnessed the recession opportunity and emerged as winners
·
Human beings may or may not believe in
afterlife. But do brands and categories have an afterlife? Laced with real and
unique examples from 2009 and before, this is a unique perspective on not just
the evolution and the death of brands but on their afterlife.
·
Can marketing metrics be adapted to measure
an entire metropolis specially Mumbai which has seen the worst of flooding and
other disasters? A 2010 perspective that only becomes more relevant with each
passing year
·
Everyone knows about the 4Ps of marketing but
in this rapidly changing world a Fifth P had strongly emerged by 2010. Read all
about it in this book
·
The crucial importance of the First
Impression Factor concept in building brands and establishing loyalty. Full of
examples and experiences from 2016 and before. Read about this concept and
imbibe it with ease in this book
·
In an era of sub segments, micro segmentation
and the segment of one –is there any segment that has not been explored fully
by marketers. That too in 2016. Yes. Read about it and then gear yourself up to
explore its potential whichever business you are in!
The book is replete with many such concepts simplified
through case studies without any complexity. Easy to read, easy to imbibe and
easy to practice!
About
the Author:
Nimish V. Dwivedi is a consumer
marketing and financial services professional who has observed the changing and
emerging landscape of marketing through living and working in Japan, Hong Kong,
Singapore, UAE and Vietnam, besides always observing India outside
in. Having graduated with a marketing major from one of
India’s top business schools - Jamnalal Bajaj Institute of Management
Studies, Nimish has had the privilege of working with and learning from some of
the best marketing professionals in the industry.
Starting his career fresh out of
campuses an Executive Trainee at Asian Paints, Nimish has worked in senior
leadership roles at Citibank, Standard Chartered, Paypal, Mashreq Bank and is
currently the Business Director Cards and Payments at VP Bank - FE Credit based
in Vietnam. Nimish has been able to practice and execute his marketing
perspectives besides being a keen observer and an enthusiastic chronicler of
the emerging marketing landscape specifically in India besides in various other
parts of the world.
Wednesday 8 November 2017
Makani Creatives conceives 2 new Ad films for Metro Shoes featuring Katrina Kaif and Sidharth Malhotra
Makani Creatives further builds on the Metro Shoes, ‘Find Your Pair’ campaign by creating 2 engaging films featuring Katrina Kaif and Sidharth Malhotra as brand ambassadors. Being one of the largest footwear brands, Metro Shoes with its current positioning ‘Find Your Pair’, connects with an audience which is in love with shoes.
Aiming at strengthening Metro’s presence in the footwear wardrobe, the campaign brings out the brand’s personality in a light and fun way. The key mediums of the campaign include Print, Theatre, Outdoor and Digital.
The ad film featuring Sidharth Malhotra shows a playful repartee between Sidharth and his dog, wherein the dog helps him select his shoes, thereby establishing an emotional connect . In the ad featuring Katrina, her Granny is seen hiding a shoe, trying to engage her into conversations so that her grand-daughter doesn’t leave. The shoe plays a key role acting as an emotional connect between the relationship of a granny and her grand-daughter. Metro Shoes are seamlessly integrated and showcased in a fun manner to bring a smile on to the viewers’ face.
The films have a fun and playful tone. They portray the joy and playful experience of selecting a pair of shoes. The print is more authoritative with the celebs highlighting Metro Shoes as their personal choice.
Metro is a legacy brand in India, with its presence since 1947. Being associated with Metro Shoes for a decade, Makani Creatives has witnessed the brand’s growth through various phases. “With the huge splurge of international, local and .com brands, we felt the need to highlight Metro as a contemporary brand, a brand which has always been evolutionary and in sync with the latest trends. Metro has a huge loyalty base and we decided to reach out to a wider audience while maintaining the warmth of a home-grown brand”, says Sameer Makani, Managing Director, Makani Creatives.
“A dynamic rising star, Sidharth Malhotra has that quintessential spark of youth and charm which fits well with the brand’s evolutionary vision. Katrina Kaif on the other hand is Bollywood’s Diva! Her classical beauty reminisces Metro’s lineage and her varied sense of style is in sync with the brand’s versatile collection. We look forward to this dynamic association”, he added.
Ms. Farah Malik, Managing Director and CEO, Metro Shoes says, “The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience.